Sun TV has been trying to replicate the Microsoft strategy. Some product in the market that seems to be a winner, take it, repackage it and make more money out of it. Examples, Kalakkapovadhu yaaru became Asathapovadhu Yaaru, Koffee with Anu tried to become that give up Gouthami show, etc. Now its trying the same thing with cricket coverage. I guess Raj's trial with the Bangladesh series was a success (probably more so because Neo wasn't shown) and as a result Sun has got the rights for all the matches that are shown on Neo for the year.
And unlike Raj, Sun has useless channels that no one watches in all its languages, the News ones. So Sun News will show the matches with Tam commentary, Gemini news with Gult and Udaya News with Dig. Not sure if the matches are shown in Mallu. Also read that Neo has allowed Sab to show cricket with Hindi commentary.
This mass regional selling must have happened because of the Government's brainless bill to force telecasters to share feed with DD. And hence, this is a way for Neo to make up for some lost money. But this is something that should have happened a long time back.
And unlike Raj, Sun has useless channels that no one watches in all its languages, the News ones. So Sun News will show the matches with Tam commentary, Gemini news with Gult and Udaya News with Dig. Not sure if the matches are shown in Mallu. Also read that Neo has allowed Sab to show cricket with Hindi commentary.
This mass regional selling must have happened because of the Government's brainless bill to force telecasters to share feed with DD. And hence, this is a way for Neo to make up for some lost money. But this is something that should have happened a long time back.
Afterall who cares about Neo's English commentary?
5 comments:
ten sports should take a leaf out of Neo's book. and sell rights for all the champions league matches its' not telecasting.
I guess Vijay is doing better compared to Sun. Asathapovadhu yaaru is one filthy show with that sv sekar and the female.. forgot her name.. Uma i guess..
this is where you should appreciate The Grand Old Hagster Of South Indian Politics' forethinking .. If not for his anti-hindi agitations, there wouldn't have been a base for so many regional channels, and in turn, filled coffers for him, his son, his grandson, his nephew, his grand nephew and his cronies.
totally agree about the gowthami show .. even the show's background jingle (anbudannnn .. aaaaaaa .. anbudan) was ghastly.
Gult commentary is ROFL.
In the Ind-SA match- "Adbhutamaina shot.Sachin pindesaru ".
@Skimp
Total agreer. But don't think it will happen.
@Sri
S Ve Sekhar comes on Vijay and this show is surely better than the crap that comes on Sun TV using last year's Vijay contestants.
@Arun
Unintended consequences only.
@Rajeev
I think we find it funny because of the novelty factor.
Post a Comment